{"id":259806,"date":"2021-10-06T10:12:39","date_gmt":"2021-10-06T09:12:39","guid":{"rendered":"https:\/\/creativecoaching.es\/?p=259806"},"modified":"2021-10-07T20:09:56","modified_gmt":"2021-10-07T19:09:56","slug":"coaching-de-marca-personal-ser-en-lugar-de-vender","status":"publish","type":"post","link":"https:\/\/creativecoaching.es\/es_es\/coaching-de-marca-personal-ser-en-lugar-de-vender\/","title":{"rendered":"Coaching de marca personal: ser en lugar de vender"},"content":{"rendered":"

El coaching de marca personal<\/strong> es una de las formas de acompa\u00f1amiento que m\u00e1s valor tiene para cualquier profesional.<\/p>\n

Desarrollar una marca personal<\/a>, nada tiene que ver con querer venderse a toda costa<\/strong> a trav\u00e9s de la imagen que das a los dem\u00e1s.<\/p>\n

Siendo quien no eres.<\/p>\n

Siguiendo las pautas de gur\u00fas<\/strong> que te venden su m\u00e9todo como la \u00fanica manera de conseguirlo.<\/p>\n

Y tienen raz\u00f3n.<\/p>\n

Porque es la \u00fanica manera que tienen<\/strong> ellos mismo para conseguirlo con ellos.<\/p>\n

Pero t\u00fa eres diferente.<\/p>\n

\"importanciaHay tantas marcas personales<\/strong> como individuos.<\/p>\n

Algo que ya te puede dar una idea de que la receta m\u00e1gica<\/a> no existe.<\/p>\n

\u00bfSabes por qu\u00e9?<\/p>\n

T\u00fa tienes una marca personal \u00fanica<\/strong>.<\/p>\n

La tuya.<\/p>\n

Descubrirla y vivirla<\/strong> es lo que te va a aportar el coaching de marca personal.<\/p>\n

Aprendiendo a reconocerla en qui\u00e9n eres y qu\u00e9 quieres<\/a> que los dem\u00e1s vean de ti.<\/p>\n

Las bases del coaching de marca personal<\/strong><\/h2>\n

Como dijo Jeff Bezos<\/a> \u00a8marca personal es aquello que dicen de ti cuando sales de la habitaci\u00f3n donde se quedan los dem\u00e1s\u00a8.<\/p><\/blockquote>\n

Por lo tanto, depende en un 90% de la percepci\u00f3n<\/strong> que los otros tienen de ti.<\/p>\n

Pero \u00bfqu\u00e9 percepci\u00f3n tienes t\u00fa de ti?<\/p>\n

\u00bfEn qu\u00e9 medida te permites ser quien t\u00fa eres<\/strong> cuando quieres venderte a los dem\u00e1s?<\/p>\n

Vender no es lo mismo que ser.<\/p>\n

O que te compren.<\/p>\n

Y si no eres quien eres realmente nadie te comprar\u00e1<\/strong>.<\/p>\n

El coaching de marca personal<\/strong> te ayudar\u00e1 a contestar estas respuestas<\/a>.<\/p>\n

Y a formularte otras que ser\u00e1n clave<\/strong> sobre qu\u00e9 es lo que, desde quien t\u00fa eres, quieres que los dem\u00e1s vean de ti.<\/p>\n

\"queEs muy sencillo.<\/p>\n

Tu identidad es aquello que te permite diferenciarte<\/a> de los dem\u00e1s.<\/p>\n

Lo que se convierte en la raz\u00f3n m\u00e1s importante para no caer en el error<\/strong> de ser quien alguien te dice que debes ser.<\/p>\n

La marca personal no es una cuesti\u00f3n de cambiarte por otra persona<\/strong>.<\/p>\n

Se trata de encontrar tu esencia y desde ah\u00ed, aquello que te har\u00e1 diferente a los dem\u00e1s.<\/p>\n

Puede ser algo personal.<\/p>\n

Profesional.<\/p>\n

De tu car\u00e1cter.<\/p>\n

Quiz\u00e1s incluso algo de tu vida privada<\/strong> que puede aportar una pincelada de color a c\u00f3mo te ven los dem\u00e1s.<\/p>\n

La marca personal est\u00e1 re\u00f1ida con la directividad<\/strong>.<\/p>\n

Tanto o m\u00e1s como lo est\u00e1 el propio coaching profesional de calidad<\/a>.<\/p>\n

El secreto de tu propia marca personal<\/strong><\/h2>\n

Durante un proceso de coaching de marca personal<\/strong>, es posible que descubras tu verdadero yo.<\/p>\n

O incluso que te des cuenta de qui\u00e9n quieres ser en el futuro<\/strong>.<\/p>\n

El paso necesario es simplemente, darte permiso<\/strong>.<\/p>\n

A fallar y aprender.<\/p>\n

O simplemente a probar algo diferente<\/strong>.<\/p>\n

\"CoachingLa magia de un proceso de coaching<\/a> est\u00e1 precisamente en el camino.<\/p>\n

Siendo los resultados una confirmaci\u00f3n del mismo<\/strong>.<\/p>\n

Tu marca personal te espera<\/strong> para que la descubras.<\/p>\n

Y la muestres a los dem\u00e1s tal y como t\u00fa la vives y la sientes<\/strong>.<\/p>\n

Es aqu\u00ed donde est\u00e1 el verdadero secreto<\/strong> de tu marca personal.<\/p>\n

Todo lo dem\u00e1s es humo.<\/p>\n

Adem\u00e1s de una interferencia continua<\/strong> con tu propia identidad.<\/p>\n

Y al final, si decides probar el coaching de marca personal<\/strong>, ver\u00e1s que en le fondo t\u00fa ya sab\u00edas lo que ten\u00edas que hacer.<\/p>\n

Sin que nadie te distrajera con sus m\u00e9todos infalibles y obligatorios.<\/strong><\/p>\n

T\u00fa vales por ser quien eres.<\/p>\n

Algo que los dem\u00e1s ver\u00e1n solo cuando te dejes brillar<\/strong> a trav\u00e9s de tu identidad.<\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"

El coaching de marca personal es una de las formas de acompa\u00f1amiento que m\u00e1s valor tiene para cualquier profesional. Desarrollar una marca personal, nada tiene que ver con querer venderse a toda costa a trav\u00e9s de la imagen que das a los dem\u00e1s. Siendo quien no eres. Siguiendo las pautas de gur\u00fas que te venden […]<\/p>\n","protected":false},"author":1,"featured_media":259807,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Coaching de marca personal: ser en lugar de vender","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[47],"tags":[22,23,21,30,39],"class_list":["post-259806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coaching-para-profesionales","tag-coaching-ejecutivo","tag-coaching-para-musicos","tag-coaching-personal","tag-guias-de-coaching","tag-objetivos"],"yoast_head":"\nCoaching de marca personal: ser en lugar de vender<\/title>\n<meta name=\"description\" content=\"El coaching de marca personal te ayudar\u00e1 a definir c\u00f3mo los dem\u00e1s te van a percibir desde quien t\u00fa eres. 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